- Book before 10 February 2012 to save £100 -
Tap into major trends driving consumer purchasing in European F&B by reducing sugar content and removing artificial sweeteners from your product lines
Government initiatives and increasing media coverage have raised consumer awareness of health issues and driven the trends in healthier and ‘natural’ products. These trends have forced the European F&B industry to reformulate away from artificial ‘nasties’ and improve the healthy image of their products.
Regulatory approval permitting the use and sale of steviol glycosides in Europe has re-ignited interest in reformulating F&B products using stevia as a sugar replacement. Fi Conferences’ recent stevia-focused webinar attracted over 200 delegates from leading stakeholders, highlighting the potential the industry sees in producing stevia-sweetened products to tap into major consumer trends.
Stevia 2012: Capitalising on European Regulatory Approval, Fi Conferences’ 4th event in its successful stevia series, will bring together leading experts to address the challenges the F&B industry faces in incorporating stevia into reduced sugar products. Critical issues to be discussed include:
| • | Successfully incorporating stevia into your product line: hear case studies covering the development of products ranging from ice-cream to preserves and how they overcame challenges in developing and launching their products |
| • | Analysing the position of stevia in the first few months of European regulatory approval - from successful product launches to consumer uptake, has it met expectations at this early stage? |
| • | Overcoming the technical challenges involved in working with stevia as a sugar replacement, tackling taste and other organoleptic inconsistencies |
| • | Discussing the concerns of the industry about the stevia supply chain - can it cope with increased demand and will it become a cost-neutral alternative to sugar? |
| • | Replacing sugar with naturally derived sweeteners – don’t miss a half-day seminar focusing on the technical challenges, regulatory issues and market research in this niche, but ever increasing market
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