Tap into major trends driving consumer purchasing in European F&B by reducing sugar content and removing artificial sweeteners from your product lines
Government initiatives and increasing media coverage have raised consumer awareness of health issues and driven the trends in healthier and ‘natural’ products. These trends have forced the European F&B industry to reformulate away from artificial ‘nasties’ and improve the healthy image of their products.
Stevia 2012: Capitalising on European Regulatory Approval, Fi Conferences’ 4th event in its successful stevia series, will bring together leading experts to address the challenges the F&B industry faces in incorporating stevia into reduced sugar products.
Delegates from over 17 countries have registered so far from companies such as:
• Anheuser-Busch InBev • Aethra • Agrotalya • Bayn Europe • Beijing Gingko Group • Belan • BENEO-Palatinit • BGG • Chromocell Corporation • Denk Ingredients • DISPROQUIMA • Fischer Chemicals • FrieslandCampina • GLG • Helm • IMCD Benelux • Institut Prof. Dr. Kurz • Leaf Sweden • Mars Chocolate • Medex • NFPC • NP Sweet • Omya Hamburg • PepsiCo • PlantChem/Bioforsk • PureCircle • Refresco Benelux • Seppic • Stevia Africa • Suiker Unie • Sunwin International • Sweet Green Fields • SweetLeaf • Sylvia • Symrise • Tate & Lyle • Tereos PureCircle Solutions • WILD |
Critical issues to be discussed include:
| • | Successfully incorporating stevia into your product line: hear case studies covering the development of products ranging from ice-cream to preserves and how they overcame challenges in developing and launching their products |
| • | Analysing the position of stevia in the first few months of European regulatory approval - from successful product launches to consumer uptake, has it met expectations at this early stage? |
| • | Overcoming the technical challenges involved in working with stevia as a sugar replacement, tackling taste and other organoleptic inconsistencies |
| • | Discussing the concerns of the industry about the stevia supply chain - can it cope with increased demand and will it become a cost-neutral alternative to sugar? |
| • | Replacing sugar with naturally derived sweeteners – don’t miss a half-day seminar focusing on the technical challenges, regulatory issues and market research in this niche, but ever increasing market
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